New, but proven.
MG12 design is the independent practice of Matt Dyson — a product and platform leader who designs ML-heavy, scalable systems and leads the teams that ship them.
The brand is built on more than 30 years of transforming clients’ businesses: a track record of 100% client retention over 20+ years, delivery ROI ratios of better than 5:1, large-scale migration of customer journeys into self-serve, and — in several cases — innovation that ran years ahead of the rest of the market.
I work across the full arc: setting product strategy as a fractional CPO, architecting the platforms underneath, and proving out the machine learning that makes them genuinely modern. The constant is rigour — I’d rather quantify the problem and ship something defensible than sell a slide.
How I work
Quantify first
Anecdote is where bad decisions start. I measure the problem — calls, cost, intent, maturity — before proposing the fix.
Architect to operate
Systems that a team can run for years: clean boundaries, single source of truth, compliance and audit designed in.
Leave it standing
Whether it’s a product function or a platform, the goal is the same — it should keep working long after I’ve gone.